American Sociological Association

Why You Can’t Find That Nice Bottle of South African Wine

South African wine producers are more successful in the American market when they partner with importers that know little about their wines. Ignorance is better than expertise, and leads to a handful of wineries being very successful in the market, while most barely make a splash.

Authors

William Finlay and Kavi Pandian

Journal

Volume

18

Issue

4

Starting Page

28

Ending Page

33