American Sociological Association

Walmart’s Consumer Redlining

When Walmart opened its first two stores in Washington D.C. in late 2013, Mayor Vincent Gray said that the massive retailer would help to solve the problem of “food deserts” in the city. Muriel Bowser, then a city council member and now the city’s mayor, gushed, “I’m just glad there is another option for fresh food, another option for goods in neighborhoods where people may not be able to hop in their Lexus and go out to Alexandria to shop.” In early 2016, when Walmart reneged on its promise to build two additional supercenters in the city’s poorest neighborhoods—part of the deal that allowed the first two stores to open—the same politicians were outraged: “I’m blood mad,” Bowser said. “It’s an outrage,” echoed Gray.

Authors

Adam Reich

Journal

Volume

15

Issue

4

Starting Page

74

Ending Page

77