Working with the Media

Last Updated: October 7, 2022

Whether you work with the media regularly or wonder how to answer a call from a reporter, working with the media can be a challenging and rewarding part of your job.  In this 5-part series, watch Naomi Paiss, former Director of Communications at ASA, describe the basics of message, audience and the rules of media, in our new series developed specifically for sociologists.

Introduction
Understanding Your Audience
Planning Your Message
The Rules of Engagement
Wrapping Up