The most important ethical obligation for sociologists with regard to public communication is honesty. Whether their communications are from themselves or others, sociologists take steps to ensure their accuracy and never make statements that are false or misleading in public communication in any of its many forms including resumes and curriculum vitae, printed matter, class or other lectures, comments to the media or statements in legal proceedings. When sociologists provide professional advice, analysis or commentary, they make sure that their statements have a scientific basis and they take reasonable precautions to ensure that the statements they make are based on their familiarity with the appropriate literature and with what is good practice within the profession. Finally, sociologists make reasonable efforts to prevent others from making deceptive statements concerning the nature of sociological work.
Case 28. Businesses that Involve Students
Case 29. Payment for Use of Name and Reputation
Case 30. Accuracy of Credentials and Competence in Public Communications
