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The vast amount of reviews available online presents a paradox: Why do reviewers spend hours writing them? Here we demonstrate in three studies that one reason people write online reviews is to bolster their public identity by conspicuously affiliating with high-status products or organizations. First, we conducted a set of surveys and found that participants are more likely to post online reviews of restaurants that are higher status, controlling for their familiarity and liking of the restaurant.
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Social network sites like Twitter enable the creation of virtual environments where online communities are formed around specific topics. Lately, due to their increasing success, these platforms are turning out to be effective for electronic word‐of‐mouth communication since they can be used as another means to spread information and build a network of contacts.
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This article explores how the efficiency of Internet search is changing the way Americans find romantic partners. We use a new data source, the How Couples Meet and Stay Together survey. Results show that for 60 years, family and grade school have been steadily declining in their influence over the dating market. In the past 15 years, the rise of the Internet has partly displaced not only family and school, but also neighborhood, friends, and the workplace as venues for meeting partners.
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The wide use of social media has facilitated new social practices that influence place meaning. This paper uses a double case study of two neighborhood blogs in gentrifying communities, to explore the role of social media in sharing place associations and community formation. Drawing on Collins’ theory of interaction ritual chains, this research project investigates how the intertwining of online and offline interaction around the blogs creates interaction chains whereby the place associations of participants in the blog become more aligned, creating an alternative place narrative.
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Brayden G. King reviews Manufacturing Morals: The Values of Silence in Business School Education by Michel Anteby, Hyper-Organization: Global Organizational Expansion by Patricia Bromley and John W. Meyer, The Vanishing American Corporation: Navigating the Hazards of a New Economy by Gerald F. Davis and The Fracturing of the American Corporate Elite by Mark S. Mizruchi.
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Survey researchers often ask a series of attitudinal questions with a common question stem and response options, known as battery questions. Interviewers have substantial latitude in deciding how to administer these items, including whether to reread the common question stem on items after the first one or to probe respondents’ answers. Despite the ubiquity of use of these items, there is virtually no research on whether respondent and interviewer behaviors on battery questions differ over items in a battery or whether interview behaviors are associated with answers to these questions.
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Usually, semistructured interviews are conducted face-to-face, and because of the importance of personal contact in qualitative interviews, telephone interviews are often discounted. Missing visual communication can make a telephone conversation appear less personal and more anonymous but can also help prevent some distortions and place the power imbalance between adult interviewer and (child) respondent into perspective.
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In this article, I examine how race impacts online interactions on one of the most popular online gay personal websites in the United States. Based on 15 in-depth interviews and an analysis of 100 profiles, I show that the filtering system on this website allows users to cleanse particular racial bodies from their viewing practices.
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With a large portion of the population online and the high cost of phone-based surveys, querying people about their voter preference online can offer an affordable and timely alternative. However, given that there are biases in who adopts various sites and services that are often used as sampling frames (e.g., various social media), online political polls may not represent the views of the overall population. How are such polls biased? Who is most likely to participate in them?
