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The COVID-19 crisis highlights the importance of what we do as sociologists, throwing into sharp relief the dangers of adhering to individualism and disregarding the social mechanisms of cooperation and scientific/occupational expertise that organize the myriad situations of everyday life. As the pandemic reveals the inequalities and contradictions in our society, sociologists engaged in ethnomethodology and conversation analysis (EM/CA) are uniquely placed to examine what happens when taken-for-granted assumptions and interactional practices change rapidly.
One of the greatest professional challenges facing sociologists dealing with the coronavirus is to quickly analyze and interpret the vast amounts of relevant epidemiological, demographic and social data, and present those data to both the academic community and, most importantly, the public at large. This is especially important given the tendency by some politicians and social media outlets to present misinformation to the public.