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1. Consumers Increasingly Face Companies’ Creative Smoke and Mirrors, Study Finds

   Heavily marketed as a safer, healthful alternative to smoking, electronic cigarettes are under fire from California health officials who have declared "vaping" a public health threat, hoping to head off the type of deceptive manipulation that tobacco companies succeeded with for decades, according to researchers. 

2. Couples That Split Childcare Duties Have Higher Quality Relationships and Sex Lives

   Heterosexual couples that split childcare duties have higher quality relationships and sex lives than those who don't, according to new research that will be presented at the 110th Annual Meeting of the American Sociological Association (ASA). 

3. Daughters of Interracial Parents More Likely Than Sons to Identify as Multiracial

   Daughters of interracial parents are more likely than sons to identify as multiracial, and this is especially true for children of black-white couples, according to a new study in the February issue of the American Sociological Review.

4. Majority of Young Women and Men Prefer Egalitarian Relationships, Study Shows

   The majority of young women and men today would prefer an egalitarian relationship in which work and family responsibilities are shared equally between partners if that possibility were available to them, according to a new study from the University of Texas at Austin and the University of California-Santa Barbara.

5. Study Reveals Why Men Receive Much More Media Coverage Than Women

   For years social scientists have grappled with the question of why men receive far more media coverage than women, and now a new study reveals the answer.

6. Many Religious People View Science Favorably, But Reject Certain Scientific Theories

   A new study finds that many U.S. adults — roughly one in five — are deeply religious, know a lot about science, and support many practical uses of science and technology in everyday life, but reject scientific explanations of creation and evolution.

7. Study Uses Internet and Social Media to Show How Fracking Documentary Influenced Public Perception and Political Change

   Social scientists have long argued documentary films are powerful tools for social change.

   But a University of Iowa (UI) sociologist and his co-researchers are the first to use the Internet and social media to systematically show how a documentary film reshaped public perception and ultimately led to municipal bans on hydraulic fracking.

8. Study Finds People's Spiritual Awareness Varies Throughout the Day

   People who report having spiritual awareness have it vary throughout the day, rather than being constant, according to a study by University of Connecticut researchers.

9. Study Shows TV's Subliminal Influence on Women's Perception of Pregnancy and Birth

   In an era where popular culture is increasingly recognized for its impact on lay understanding of health and medicine, few scholars have looked at television's powerful role in the creation of patient expectations, especially regarding pregnancy and birth.  

10. Cultivating S-P-E-L-L-E-R-S

    Indian-American spellers are known for dominance on the national stage and even host regional, culturally specific bees. How did the niche emerge?