American Sociological Association

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  1. Americans Support Local Food Markets to Feel Part of Something Bigger Than Themselves

    More Americans than ever before are supporting their local food markets, and it's not just because they believe the food is fresher and tastes better.

  2. Consumers Increasingly Face Companies’ Creative Smoke and Mirrors, Study Finds

    Heavily marketed as a safer, healthful alternative to smoking, electronic cigarettes are under fire from California health officials who have declared "vaping" a public health threat, hoping to head off the type of deceptive manipulation that tobacco companies succeeded with for decades, according to researchers. 

  3. Study Reveals Why Men Receive Much More Media Coverage Than Women

    For years social scientists have grappled with the question of why men receive far more media coverage than women, and now a new study reveals the answer.

  4. Study Uses Internet and Social Media to Show How Fracking Documentary Influenced Public Perception and Political Change

    Social scientists have long argued documentary films are powerful tools for social change.

    But a University of Iowa (UI) sociologist and his co-researchers are the first to use the Internet and social media to systematically show how a documentary film reshaped public perception and ultimately led to municipal bans on hydraulic fracking.

  5. Study Shows TV's Subliminal Influence on Women's Perception of Pregnancy and Birth

    In an era where popular culture is increasingly recognized for its impact on lay understanding of health and medicine, few scholars have looked at television's powerful role in the creation of patient expectations, especially regarding pregnancy and birth.  

  6. Microscopic Hair Comparison and the Sociology of Science

    Flawed forensics and overstated claims make scientific evidence tricky at trial.

  7. Building Child-Centered Social Movements

    Subsidized campus childcare was hard-won and remains very effective, while budget cuts and the privatization of childcare threaten centers across the country.

  8. What Does It Mean to Span Cultural Boundaries? Variety and Atypicality in Cultural Consumption

    We propose a synthesis of two lines of sociological research on boundary spanning in cultural production and consumption. One, research on cultural omnivorousness, analyzes choice by heterogeneous audiences facing an array of crisp cultural offerings. The other, research on categories in markets, analyzes reactions by homogeneous audiences to objects that vary in the degree to which they conform to categorical codes. We develop a model of heterogeneous audiences evaluating objects that vary in typicality.

  9. Prayers, Protest, and Police: How Religion Influences Police Presence at Collective Action Events in the United States, 1960 to 1995

    Do police treat religious-based protest events differently than secular ones? Drawing on data from more than 15,000 protest events in the United States (1960 to 1995) and using quantitative methods, we find that law enforcement agents were less likely to show up at protests when general religious actors, actions, or organizations were present. Rather than reflecting privileged legitimacy, we find that this protective effect is explained by religious protesters’ use of less threatening tactics at events.

  10. "No Fracking Way!" Documentary Film, Discursive Opportunity, and Local Opposition against Hydraulic Fracturing in the United States, 2010 to 2013

    Recent scholarship highlights the importance of public discourse for the mobilization and impact of social movements, but it neglects how cultural products may shift discourse and thereby influence mobilization and political outcomes. This study investigates how activism against hydraulic fracturing ("fracking") utilized cultural artifacts to influence public perceptions and effect change. A systematic analysis of Internet search data, social media postings, and newspaper articles allows us to identify how the documentary Gasland reshaped public discourse.