American Sociological Association

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  1. Study Reveals Why Men Receive Much More Media Coverage Than Women

    For years social scientists have grappled with the question of why men receive far more media coverage than women, and now a new study reveals the answer.

  2. Study Uses Internet and Social Media to Show How Fracking Documentary Influenced Public Perception and Political Change

    Social scientists have long argued documentary films are powerful tools for social change.

    But a University of Iowa (UI) sociologist and his co-researchers are the first to use the Internet and social media to systematically show how a documentary film reshaped public perception and ultimately led to municipal bans on hydraulic fracking.

  3. Study Shows TV's Subliminal Influence on Women's Perception of Pregnancy and Birth

    In an era where popular culture is increasingly recognized for its impact on lay understanding of health and medicine, few scholars have looked at television's powerful role in the creation of patient expectations, especially regarding pregnancy and birth.  

  4. Protests with Many Participants and Unified Message Most Likely to Influence Politicians, Study Suggests

    Protests that bring many people to the streets who agree among themselves and have a single message are most likely to influence elected officials, suggests a new study.

    “We found that features of a protest can alter the calculations of politicians and how they view an issue,” said Ruud Wouters, an assistant professor of political communication and journalism at the University of Amsterdam and the lead author of the study. “More specifically, the number of participants and unity are the characteristics of a protest that have the greatest ability to change politicians’ opinions.”