Social scientists have long argued documentary films are powerful tools for social change.
But a University of Iowa (UI) sociologist and his co-researchers are the first to use the Internet and social media to systematically show how a documentary film reshaped public perception and ultimately led to municipal bans on hydraulic fracking.
We propose a synthesis of two lines of sociological research on boundary spanning in cultural production and consumption. One, research on cultural omnivorousness, analyzes choice by heterogeneous audiences facing an array of crisp cultural offerings. The other, research on categories in markets, analyzes reactions by homogeneous audiences to objects that vary in the degree to which they conform to categorical codes. We develop a model of heterogeneous audiences evaluating objects that vary in typicality.
Recent scholarship highlights the importance of public discourse for the mobilization and impact of social movements, but it neglects how cultural products may shift discourse and thereby influence mobilization and political outcomes. This study investigates how activism against hydraulic fracturing ("fracking") utilized cultural artifacts to influence public perceptions and effect change. A systematic analysis of Internet search data, social media postings, and newspaper articles allows us to identify how the documentary Gasland reshaped public discourse.
Youth cyberbullying is dramatically more likely to occur between current or former friends and dating partners than between students who were never friends or in a romantic relationship, suggests a new study that was presented at the 111th Annual Meeting of the American Sociological Association (ASA).
Death and mourning were largely considered private matters in the 20th century, with the public remembrances common in previous eras replaced by intimate gatherings behind closed doors in funeral parlors and family homes.
But social media is redefining how people grieve, and Twitter in particular — with its ephemeral mix of rapid-fire broadcast and personal expression — is widening the conversation around death and mourning, two University of Washington (UW) sociologists say.
ASA speaks with sociologist Dustin Kidd at the 2016 ASA Annual Meeting on August, 2016, in Seattle, WA. Kidd talks about what it means to “do sociology,” how he uses sociology in his work, highlights of his work in the field, the relevance of sociological work to society, and his advice to students interested in entering the field.
Washington, DC — Increasingly, social scientists use multiple forms of communication to engage broader audiences with their research and contribute to solutions of the pressing problems of our time. Yet, in academia, it is unclear whether these efforts to communicate with the public should count when colleges and universities are evaluating scholars.