American Sociological Association

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  1. Americans Support Local Food Markets to Feel Part of Something Bigger Than Themselves

    More Americans than ever before are supporting their local food markets, and it's not just because they believe the food is fresher and tastes better.

  2. Consumers Increasingly Face Companies’ Creative Smoke and Mirrors, Study Finds

    Heavily marketed as a safer, healthful alternative to smoking, electronic cigarettes are under fire from California health officials who have declared "vaping" a public health threat, hoping to head off the type of deceptive manipulation that tobacco companies succeeded with for decades, according to researchers. 

  3. Study Reveals Why Men Receive Much More Media Coverage Than Women

    For years social scientists have grappled with the question of why men receive far more media coverage than women, and now a new study reveals the answer.

  4. Study Uses Internet and Social Media to Show How Fracking Documentary Influenced Public Perception and Political Change

    Social scientists have long argued documentary films are powerful tools for social change.

    But a University of Iowa (UI) sociologist and his co-researchers are the first to use the Internet and social media to systematically show how a documentary film reshaped public perception and ultimately led to municipal bans on hydraulic fracking.

  5. Study Shows TV's Subliminal Influence on Women's Perception of Pregnancy and Birth

    In an era where popular culture is increasingly recognized for its impact on lay understanding of health and medicine, few scholars have looked at television's powerful role in the creation of patient expectations, especially regarding pregnancy and birth.