American Sociological Association

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  1. Consumers Increasingly Face Companies’ Creative Smoke and Mirrors, Study Finds

    Heavily marketed as a safer, healthful alternative to smoking, electronic cigarettes are under fire from California health officials who have declared "vaping" a public health threat, hoping to head off the type of deceptive manipulation that tobacco companies succeeded with for decades, according to researchers. 

  2. When DNA Evidence Challenges Ideas of A Person’s Racial Purity, White Supremacists Use a Decision Tree to Affirm or Discount the Results

    Now that science can determine a person’s racial and ethnic origins from a cheek swab, those devoted to ideas of racial “purity,” are employing methods of mind games and logic twists to support their beliefs despite facing evidence of their own multiracial heritage.