Printer Friendly Version Of
American Sociological Association: 2012 Annual Meeting Advertising Opportunities
http://www.asanet.org/AM2012/advertise.cfm
Quick Links for Exhibitors
Advertising Opportunities
Take advantage of this year's greatest advertising opportunity with ASA in Las Vegas! Connect with over 5,500 leading specialist in sociology in the U.S., Canada, and other countries.
Your Advertising Market:
- Heads of Research Institutes
- Academic Deans
- Department Chairs
- University and College Faculty
- Private Consultants
- Students (The Future of the Industry)
Expand Your Return on Investment:
By expanding or starting your marketing program through the ASA Final Program and online opportunities, you will benefit from increased:
- Brand awareness
- Acquisitions and leads
- Booth traffic
Final Program
Promote your product and organization by advertising in the 2012 Final Program. The Program of the ASA Annual Meeting is distributed to all registrants and contains timetables, a topical outline of sessions, a list of social activities, and other essential information for persons attending.
It has been our experience that attendees retain the Program as a permanent resource; in addition, the Executive Office receives requests for copies throughout the year.
Advertising in the Program provides an opportunity to reach over 5,500 of the leading sociologists in the U.S., Canada, and foreign countries. This year's Program provides a wide range of themes and sociological topics of interest to sociologists and provides an excellent opportunity for both publishers and suppliers to advertise their services and products.
The Program is sized at approximately 8"x10" . Please note that telephone reservations will not be accepted for Program advertising. Special placement (e.g., covers) will be based on early receipt of reservations.
| Rates | Specifications |
|---|---|
| $1,300/page | Full page, 7 x 9 (w x h) |
| $1,000/half-page | Half page, 7 x 4 1/4 (w x h) |
| $2,400/two-page spread | Two-page spread |
| $2,000 third cover |
Advertisement Deadline (copy and reservations): June 1, 2012.
Ad Form
Online Advertising
Today’s savvy marketer knows an online approach is essential. Working with you to achieve the most effective return on your investment. Online advertising delivers true branding and direct response opportunities. This prime real estate is a great way to reach interested meeting attendees, pre-registrants, presenters, and others who visit this area of the site, again and again, looking for the latest program information.
Your banner ad in this area of the site and throughout the Annual Meeting's interior pages is a great complement to your current marketing mix—and a must-have for your convention marketing plan.
| Ad Size | Rate |
|---|---|
| 120 x 240 Vertical "Slim" Banner | $750 |
| 250 x 250 Square Banner | $1,000 |
| 160 x 600 Vertical Banner | $2,000 |
| 240 x 400 Top Horizontal Banner | $2,500 |
Requirements: Advertisers should provide artwork in a .gif or .jpg file not to exceed 40k. Animated gifs not accepted. (See current guidelines from the Interactive Advertising Bureau.) For additional requirements, please read ASA's Advertising Policy.
Please contact Lee C. Morris, ASA's Meetings & Exhibits Coordinator (Exhibits@asanet.org) or (202) 383-9005 ext. 308.