November 2010 Issue • Volume 38 • Issue 8

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SAGE to Publish Contexts Magazine in 2011

In July 2010, ASA signed an agreement with SAGE Publications to publish Contexts magazine for five years, beginning with Contexts’ 10th volume year in 2011. (The University of California Press partnered with ASA to inaugurate the magazine in 2002.)

contexts

"The American Sociological Association is pleased to be expanding its recent but already flourishing publishing partnership with SAGE," said ASA Executive Officer Sally T. Hillsman. "SAGE presently publishes the majority of ASA’s scholarly journals, including our flagship journal the American Sociological Review. With its depth in publishing the work of sociologists, SAGE is uniquely positioned to understand and augment the contributions Contexts magazine is making to sociology within the higher education community as well as to the broader public. We believe that SAGE can help ASA circulate this important social science-based magazine to inform an ever-widening audience."

During its first 10 years, Contexts has developed a strong subscription base and online presence, and it reached its goal for financial cost neutrality to the Association. The partnership with SAGE ensures that Contexts will remain fiscally sound as well as allow for innovation and outreach to new audiences that ASA has been eager for the magazine to reach. SAGE brings enthusiastic support for the core mission of the magazine and commitment to providing low-cost access to non-member audiences (including students and teachers). The strength of SAGE’s consortia program and its international reach will provide Contexts with further exposure across and beyond the discipline of sociology.

As the new publisher for most of ASA’s journals, SAGE is ideally positioned to cross-promote Contexts to traditional library customers and the general public with an expanded bookstore presence.

"Contexts is a different kind of publication, one that appeals to both the educated lay reader and those in sociology and related fields," said Jayne Marks, SAGE Vice President and Editorial Director, Library Information Group. "SAGE looks forward to building on the great foundation laid by ASA and helping to bring a broader global readership to this solid but accessible sociological research."

ASA will continue to own the magazine and have full editorial control. There will be no change in the submission process, editorial policy, or cost for member subscribers. SAGE is committed to continuing Contexts’ visual appeal and quality of publication. For ASA members, the change in publisher will be noticeable primarily in its combined online access with other ASA journals. logo_small

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