New Staff at the ASA Executive Office

Robin Licata started a new position at the ASA as the Website and Database Manager on November 27, 2006. She was born and raised in Watertown, NY, not far from Ontario, Canada. Prior to ASA, Robin worked for the American Power Conversion Corporation for six years as a Web Developer. She also worked for the Association of Graduates at the United States Military Academy, Minolta Business Systems, and Eaton Corporation, SEO. She has more than ten years of experience in static and dynamic website development, writing website code, and database creation and management. She earned her MBA in business administration at Mount Saint Mary College. When not writing code or querying databases, she enjoys spending time with her family—her husband Michael and two sons Lorenzo, 3, and Nico, 1. Her other interests include cooking, deep sea fishing, shopping, traveling, reading, and beagles.

Sujata Sinha started working at the Executive Office on December 18, 2006, as the Media Relations Officer. Prior to joining the ASA, Sujata spent seven years working in television. She started her broadcast career at WLVI-TV in Boston. From there, she went on to spend six years at WPIX-TV in New York City, taking on various producing responsibilities, from segment producing to planning for major news events. While at WPIX, she received an Emmy award for her work on the station’s September 11, 2001, anniversary coverage. After WPIX, Sujata moved to Washington, DC, to be the producer for John McLaughlin’s national interview program, “One on One.” Next, she set her sights on international news, working as a booker for the newly launched Al Jazeera English Channel. Sujata has a dual degree in broadcast journalism and sociology from Boston University. She was born and raised in New York City and is the proud aunt of a 19-month-old girl, Arya. She enjoys good conversation, politics, reading the paper, cardio kick boxing, and writing.