Case 59. Teenage Youth and Coercion

Situation

Sam Johnson receives a grant to study ethical decision-making in teens. To recruit research participants, he offers gift certificates at fast-food restaurants and movie tickets. But Johnson is unable to find enough participants. With permission from his sponsor and IRM, Johnson shifts some funds in order to purchase Sony Walkmans for each participant.

Questions

Is this excessive, inappropriate, or coercive inducement to obtain the participation of research participants?


     Reflect on the above questions and form your own answers before clicking the Discussion key to review the commentary provided with this case.

Discussion

Excess is relative. Some may argue, on one hand, that a Sony Walkman is excessive and virtually coerces individuals to participate. (This would violate the ASA Code of Ethics.) On the other hand, “sociologists may provide incentives to the extent that resources are available and appropriate” (14.04). (This would not violate the Code.) What do you think?