Dr. Price, as an independent consultant, must continue to engage new
clients so that she can maintain a profitable business. She has not
falsely advertised her background, credentials, or areas of expertise.
She has been approached by the client because of her previous work for
the client on a somewhat related project; the client was very satisfied
with her work and therefore solicited her expertise for this new study.
However, the new study involves an expertise for which Dr. Price has
not had direct experience. Therefore, she does not currently possess
the competence to complete the study. On the other hand, the expertise
required would not be difficult to learn since she has a sound
statistical background and an excellent ability to grasp these new
techniques with some reading and consultation with persons who make
economic projections in the health care field.
The difficulty lies in the time frame specified for the completion of
the study. Dr. Price knows that to learn the new techniques and feel
comfortable with them, she would need more time. Furthermore, she has
other pressing commitments that would not enable her to devote the time
needed to complete the study within the short time frame.
Dr. Price recognizes that the need to engage new clients for the
business cannot take precedence over her personal integrity and
maintaining her reputation for competent work. If she is unable to
utilize other experts in the study or to gain the requisite knowledge
before completing the project, she should not undertake the work
herself. She should consider the possibility of subcontracting the work
to someone with forecasting expertise. In the long run, her reputation
as a competent researcher and consultant could be compromised if she
engages in projects where her level of expertise is wanting. Moreover,
if her projections resulted in considerable expenditures, and they
later proved to be misleading and based on faulty assumptions, Dr.
Price will have caused considerable harm to her client. When delivering
services to clients, it is important to be mindful that a primary
obligation is to function competently. When pro-viding services outside
of one's area of competence, the risk of harm increases considerably.