The most important ethical
obligation for sociologists with regard to public communication is
honesty. Whether their communications are from themselves or others,
sociologists take steps to ensure their accuracy and never make
statements that are false or misleading in public communication in any
of its many forms including resumes and curriculum vitae, printed
matter, class or other lectures, comments to the media or statements in
legal proceedings. When sociologists provide professional advice,
analysis or commentary, they make sure that their statements have a
scientific basis and they take reasonable precautions to ensure that
the statements they make are based on their familiarity with the
appropriate literature and with what is good practice within the
profession. Finally, sociologists make reasonable efforts to prevent
others from making deceptive statements concerning the nature of
sociological work.