 |
|
|
| |
2007 Advertisement Information |
|
| |
|
|
| |
Program
The Program of the ASA Annual Meeting is distributed to all convention registrants and contains timetables, a topical outline of sessions, a list of social activities, and other essential information for persons attending the conference. It has been our experience that attendees retain the Program as a permanent resource; in addition, the Executive Office receives requests for copies throughout the year. gross billing; no cash discount. In order to receive an agency discount, an agency insertion order on behalf of the client must be received by the deadline date. In-house advertising departments/agencies are not eligible for the agency discount.
| Rates |
Specifications |
| $1,100/page |
Full page, 7 x 9 (w x h) |
| $2,000/two-page spread |
Half page, 7 x 4 1/4 (w x h) |
| $700/half-page |
|
| $1,800 third cover |
|
Deadline (copy and reservations): June 1, 2007
Reservation to: Publications Manager, ASA, 1307 New York Avenue NW, Suite 700, Washington, DC 20005-4701; publications@asanet.org; Fax: (202) 638-0882
Electronic ad files to: Larry Downing, e-mail ldowning@boydprinting.com, (cc: publications@asanet.org) with subject line “ASA -Your company’s name.” Postscript or .pdf files strongly preferred.
Footnotes
Advertising in the July/August issue of Footnotes provides an opportunity to double the impact of marketing strategies on convention attendees, as well as reaching the thousands of ASA members not planning to attend the Annual Meeting. The July/August issue of Footnotes will reach all subscribers prior to the meeting and will serve to pique interest and increase traffic at your exhibit.
Please note that telephone reservations are not accepted for Footnotes advertising and that location of ads cannot be requested. Offset printing is used; postscript or .pdf files are preferred for all ads. Advertisers may elect to use the same file for Footnotes that they submit for the Program. Remember to use the Advertising Reservation Form to reserve space in the July/August issue of Footnotes.
Rates & Specifications: Display advertising in Footnotes is available at the basic rate of $42 per 2" x 1" block of copy. For your convenience, a number of available sizes (width x height) are listed below with rates; as sizes for using Program ads are also noted.
Footnotes is the official newsletter of the ASA, appearing nine times a year (monthly, with combined issues in May/June, July/August, and September/October). Footnotes serves as an outlet for news of the discipline, official reports and proceedings, activities of teachers and practitioners, and new products and services shaping sociology. Published in a newsy tabloid format, Footnotes is distributed to over 13,500 ASA members, as well as a number of outside subscribers. It serves as the most widely read publication of the Association, informally circulating far beyond its official mailing list.
| Ad Size |
|
| 2 x 7 ($294) |
8 x 5 ($840; may be reserved to use half-page Program ad) |
| 4 x 5 ($420) |
8 x 10 ($1,680; may be reserved to use full-page Program ad) |
| 4 x 6 ($504) |
10 x 14 ($2,940) |
| 6 x 8 ($1,008) |
|
Discounts: Agency commission is 15% of gross billing; no cash discount. In order to receive an agency discount, an agency insertion order on behalf of the client must be received by the deadline date. In-house advertising departments/agencies are not eligible for the agency discount.
Deadline (copy and reservations): June 1, 2007
Reservation to: Publications Manager, ASA, 1307 New York Avenue NW, Suite 700, Washington, DC 20005-4701; publications@asanet.org; Fax: (202) 638-0882
Electronic ad files to: Publications Manager, e-mail publications@asanet.org with subject line “July/August 2007 Footnotes Ad.” Postscript or .pdf files strongly preferred.
Bag Inserts
An additional opportunity is being offered to exhibitors and advertisers who would like to broaden their company’s exposure to over 5,500 Annual Meeting attendees. 2007 Annual Meeting registration materials will be distributed in a conference tote bag, and companies that exhibit and/or advertise this year may place a promotional insert into the tote bag. Space is limited, however; only ten bag inserts will be permitted. Bag inserts may be a flyer/advertisement or a promotional item (pens, stress balls, key rings, etc.). A sample of the piece or item must be submitted to ASA for review and acceptance. Guidelines governing bag insert access and arrangements are:
- Must be an Exhibitor and/or purchase at least one full page ad in the 2007 Program.
- Acceptance of the proposed insert/item is at ASA’s discretion.
- Bag insert applications will be reviewed on a first-come, first-served basis.
- Sponsor will supply 5,500 copies of the accepted insert/item.
Bag Insert Fee: $600
Download the Advertisement Reservation
ASA Policy on Exhibits, Advertisements, and Sales
All items exhibited, advertised, and/or sold under the auspices of the American Sociological Association (e.g., at the Annual Meeting, in Footnotes, or in direct mailings to the ASA membership) must be of a nature that they can reasonably be considered to be (1) "tools of the trade" by sociologists acting in their professional capabilities as faculty, students, and/or sociological practitioners; (2) of benefit to individual members (e.g., insurance offered at competitive rates because of group membership); or (3) of benefit to the ASA while insuring that individual members have adequate information regarding costs to subscribers (e.g., credit cards, a portion of whose profits go to the ASA).
The character of the exhibits, advertisements, or sales is subject to the approval of the Executive Officer or her/his designee. The ASA reserves the right to refuse any application for exhibit space, advertising, or sales, and to curtail or cancel any such exhibit, advertisement, or sale which, in the sole judgment of the Executive Officer, does not conform to these guidelines. This policy applies to unacceptable displays, advertisements, or sales of novelties and souvenirs, as well as the personal conduct of exhibits or their representatives.
|
|
| |
|
|
|
|
|
|
