2014 Annual Meeting Logo

Event is free of charge. However, registration is required to reserve a space.

Date: August 15, 2014

Time: 9:00am-5:00pm
Hilton San Francisco Union Square

About the Social Media Pre-conference

The Social Media Pre-conference is comprised of six skills-building workshops aimed at increasing knowledge of social media and strategies for using these tools in sociological work.

The pre-conference is held the day prior to the start of the Annual Meeting.

JustPublics@ASA Social Media Camp Pre-conference

 

Concept:

JustPublics@365 and the ASA have partnered together to offer “JustPublics@ASA Social Media Camp” as part of the pre-convention events in conjunction with 2014 Annual Meeting. The pre-conference is comprised of a series of skills-building workshops aimed at increasing knowledge of social media and strategies for using these tools in sociological work. Faculty are generally not often trained in the use of social and digital media.  The goal of the preconference is to get participants really thinking in a different way about how to talk about their research to a wider public. 

A research grant from the Ford Foundation launched JustPublics@365, a project designed to empower academics with the social media skills to increase their impact on social justice issues. Based at the Graduate Center at City University of New York, JustPublics@365 creates avenues for academics that research, write and teach about issues related to social justice to become more familiar with social media platforms. With those skills they can promote their work to a wider audience, increase attention to the issues and hopefully bring about change. Typically, academics are all about journal articles, books and monographs, [which have very limited readership]. They’re not so much thinking about podcasts or short videos that maybe a couple thousand people could see. This workshop series will encourage participants to think differently about the kinds of products that they create. The workshops offered at the preconference will get people started using tools such as Twitter and blogging to talk about their research. 
 
Six training workshops are offered as part of the social media camp. The workshops are offered free of charge to registered attendees of the Annual Meeting. However, those interested in participating must sign up in order to secure their space—slots will fill up fast!  The Social Media Camp Pre-conference is being organized by Jessie Daniels (City University of New York) and coordinated by Collette Sosnowy, project manager of JustPublics@365.   
 
 

“A majority of faculty now use social media in a professional context (any aspect of their profession outside of teaching). Use of social media for teaching purposes has lagged even more, but like the other patterns of use, it has increased every year (since 2009).”

Source: Social Media for Teaching and Learning” Faculty Survey, Pearson (October, 2013).

Retrieved from: (http://www.pearsonlearningsolutions.com/higher-education/social-media-survey.php) 


9:00-11:30am Workshop Series

Workshop 01. Blogging: Social Media Practicum (Leader: Nathan Palmer, Georgia Southern University)

DescriptionThis workshop takes academic attendees through the basic steps of establishing a blog — an online space to highlight their research and accomplishments. Space is limited to 20 participants. Participants will consider the merits of various free plug-and-play blogging platforms like WordPress.com and Tumblr. While each has its merits, we’ll delve into WordPress.com during this session, including the following skills:

• Creating a WordPress.com account
• Writing a post, title and excerpt for each entry
• Uploading and/or embedding media (photographs and PDFs)
• Hyperlinking to your work
• Changing design themes; and updating or editing posts

 

Workshop 02. Op-Ed Pieces and Pitches (Leader: Tressie McMillan Cottom, Emory University)

Description: This workshop will focus on reaching the public via op-eds, essays, and interviews with reporters. We’ll cover the idea of news pegs, the art of pitching a piece to editors, the difference between journalistic and academic writing, the editing process, and techniques for talking to journalists who contact you about your work. Space is limited to 30 participants. Participants will learn how to:
 
• Recognize a news peg on which to hang an Op-Ed or article
• Pitch an Op-Ed or article to a publication
• Work within the give-and-take of a publication’s editing process
• Demystify complex concepts for a general audience
• Work with reporters seeking information about their research

• Pre-session work: Before the workshop meets, participants will be asked to submit a brief description of their research and to read a few published Op-Eds or essays written by academics about their research.

 

Workshop 03. Being Interviewed on Camera (Leader: CJ Pascoe, University of Oregon)

DescriptionDo you want to share your research and knowledge with the widest possible audience? This hands-on workshop will prepare you to share your academic research with the public through the media. You will learn what kinds of stories appeal to journalists, how to get your stories to the attention of editors, how to best formulate your ideas in print and how to be interviewed on camera. Participants will meet for a hands-on run through of being interviewed. Participants will also learn the basics of the television interview, including:

• How to pitch your story ideas to broadcast news editors
• How to contextualize your ideas within the parameters of broadcast news
• How to field a wide variety of questions
• How to act and react in front of the camera; and how to "own" your interview.  
 
Participants will learn about the interview experience, strong and weak answers, ideal body stance, and other key elements for an outstanding interview on camera.  While not required, as an additional option, three-to-four participants will also have the opportunity to be interviewed on camera and get critical feedback from the instructor(s). Space is limited to 15 participants.

 


12:30-3:00pm Workshop Series

Workshop 04. Twitter for Academics  (Leader: Jessie Daniels, City University of New York)

Description: In this hands-on workshop, we’ll work with Twitter, taking the steps necessary to establish your academic brand presence on this social media platform. Space is limited to 20 participants; BYOD = "Bring Your Own Device" to practice during the workshop. We’ll explore the following skills:

• Selecting an appropriate user ID or “handle”
• Creating a useful Twitter profile
• Writing style when limited to 140 characters
• Following other Twitter personalities
• Retweeting tweets and direct messaging
• Integrating your Twitter presence into your WordPress.com blog

 

Workshop 05. Podcasting 101  (Leader: Heidi Knoblauch, Yale University)

Description: This workshop will show participants how to make a podcast and publish it to iTunes. In this workshop, participants will learn how to use their smart phones to record high quality audio in the field and then edit that audio into a polished podcast using GarageBand. Space is limited to 20 participants.

 

Workshop 06. Being Interviewed on Camera  (Leader: Pepper J. Schwartz, University of Washington)

Description: Participants will meet for a hands-on run through of being interviewed.  Participants will also learn about the interview experience, strong and weak answers, ideal body stance, and other key elements for an outstanding interview on camera.  While not required, as an additional option, three-to-four participants will also have the opportunity to be interviewed on camera and get critical feedback from the instructor(s). Space is limited to 15 participants.


3:30-5:00pm "Hands-On" Workshop Series

Workshop 07. Hands-On Blogging Camp  (Leader: Nathan Palmer, Georgia Southern University)

Description: You learned how to create your own blog, now spend some time writing some posts and designing your site. *BYOD = Bring Your Own Device. Space is limited to 20 participants.

 

Workshop 08. Hands-On Podcasting Skills Camp  (Leader: Heidi Knoblauch, Yale University)

Description: You learned how to record and edit audio, now spend some time creating your first podcast episode. *BYOD = Bring Your Own Device. Space is limited to 20 participants.

 

Workshop 09. Hands-On Twitter Skills Camp  (Leader: Jessie Daniels, City University of New York)

Description: Get advanced knowledge of Twitter by crafting tweets. Practice building followers and using Twitter more effectively in your research, scholarship and advocacy. *BYOD = Bring Your Own Device. Space is limited to 20 participants.

 


 Event is free of charge. However, registration is required to reserve a space.  Register for the Social Media Pre-conference at the top of this page.

For more information, please contact: Collette Sosnowy, Project Manager of JustPublics@365. For more information, visit: JustPublics@365 on the web at (http://justpublics365.commons.gc.cuny.edu/)